Mastering on Digital Marketing
- Total Class: 29
- Total Hours: 72
- Monday - Wednesday - Thursday
- 06:30pm - 09:00pm
Course Overview
Digital marketing is essential for modern businesses to connect with their audiences, build brand awareness, and drive sales in an increasingly digital world. It requires a strategic approach and a willingness to adapt to evolving technologies and consumer preferences.
Curriculum
Course Details
Module-1: Core Concepts of Digital Marketing
- Concepts of marketing
- Concepts of Digital Marketing
- Understanding Marketing Process
- Understanding Digital Marketing Process
- What's the difference between digital marketing and traditional marketing, and why does it matter?
- Tools of Digital Marketing
- How We Use Both Digital & Traditional Marketing
Module-2: Website Planning Process
- Core Concepts of Website
- Understanding domain names & domain extensions
- Different types of websites
- Planning & Conceptualizing a Website
- Booking a domain name & web hosting
- Adding domain name to web Server
- Adding webpages & content
- Building website using CMS
- Planning for engagement options
- Landing Pages & Optimization
Module-3: Social Media Marketing
- Core Concepts of Social Media
- How social media marketing is different than others
- What & Why is Social Media Marketing
- Social Media Account for a Business (Facebook, Instagram, LinkedIn, Twitter)
- Buyer’s Journey Alignment with Platforms Behavior
- Community Building Techniques
- Content over Social Media & Hashtag Implementation
- Audience Insight Analysis
- Social Media Marketing Automation
- Implement A/B Testing for Social Media
Module-4: Search Engine Optimization
- Core Concepts of SEO
- What are search engines?
- What is SERP?
- What is Search Engines Algorithms?
- Major functions of a search engine
- What is keywords?
- SEO Ranking Factors
- Top tools for SEO
- Requirements of ON-Page & OFF-Page Optimization
- Black Hat SEO vs White Hat SEO
- Understanding Google Search Console
- Understanding Google analytics
- KPIs of Technical SEO
Module-6: Video Marketing
- Core Concepts of YouTube Marketing
- Channel Management & Content Planning
- Video Best Practices
- Upload your First Video
- YouTube Video SEO
- YouTube Analytics and Reporting
Module-7: Email Marketing
- Core Concepts of Email Marketing
- Key Concepts of Email Marketing
- Mail chimp Signatures - Removing & Editing
- Delivery Factors and Placement Challenges
- Creating & Designing a Template
- Challenges faced in sending bulk emails
- Types of email marketing- Opt-in & bulk emailing
- Key Campaign Measurement
- Email Marketing Automation
- Improving ROI with A/B testing
Module-8: Mobile Marketing
- Core Concepts of Mobile Marketing
- Opportunities with Mobile Marketing
- Benefits of SMS
- SMS Campaign, Types of Campaign & SMS Gateway
- Benefits of Mobile Content Leveraging
- Campaign Creation A/B Testing
Module-9: Content Marketing
- Core Concepts of content marketing
- Objective of content marketing
- Content marketing 7 step strategy building process
- Optimizing content for search engines
- Developing Goals, Customer Personas, Topics
Module-10: Affiliate Marketing
- Core Concepts of affiliate marketing
- 3 A’s of affiliate marketing
- How to be a super affiliate?
- Different ways to do affiliate marketing
- Getting your started as an affiliate
Module-11: Appstore Optimization
- What is app store optimization?
- Why App Store Optimization is Important
- App Stores- Google Play, iTunes App Store
- How Google Play ranking works
- What ASO tools need to use in 2021
Module-12: Career Opportunities
- Core Concepts of SEO
- What are search engines?
- What is SERP?
- What is Search Engines Algorithms?
- Major functions of a search engine
- What is keywords?
- SEO Ranking Factors
- Top tools for SEO
- Requirements of ON-Page & OFF-Page Optimization
- Black Hat SEO vs White Hat SEO
- Understanding Google Search Console
- Understanding Google analytics
- KPIs of Technical SEO
Skills Covered
- Complete Solutions
- Ongoing Support
- Time-Efficient
- Top-Tier Facilities
- Expert Instructors
- Dynamic Learning
- Hands-On Experience
- Simplified Learning
- Language: English
- Skill level: All levels