Mastering on Digital Marketing Course

Mastering on Digital Marketing

Course Overview

Looking for the best digital marketing course in Bangladesh? Our comprehensive digital marketing course in Bangla covers SEO, social media marketing, content marketing, and more. Perfect for beginners and professionals, this course will help you grow your skills and boost your career in the digital world!

Digital marketing is essential for modern businesses to connect with their audiences, build brand awareness, and drive sales in an increasingly digital world. It requires a strategic approach and a willingness to adapt to evolving technologies and consumer preferences.

This training program has been jointly organized by BITM & U S Software Limited. Training will be held on U S Software Limited.

Curriculum

Course Details

Module-1: Core Concepts of Digital Marketing

Concepts of marketing
Concepts of Digital Marketing
Understanding Marketing Process
Understanding Digital Marketing Process
What's the difference between digital marketing and traditional marketing, and why does it matter?
Tools of Digital Marketing
How We Use Both Digital & Traditional Marketing

Module-2: Website Planning Process

Core Concepts of Website
Understanding domain names & domain extensions
Different types of websites
Planning & Conceptualizing a Website
Booking a domain name & web hosting
Adding domain name to web Server
Adding webpages & content
Building website using CMS
Planning for engagement options
Landing Pages & Optimization

Module-3: Social Media Marketing

Core Concepts of Social Media
How social media marketing is different than others
What & Why is Social Media Marketing
Social Media Account for a Business (Facebook, Instagram, LinkedIn, Twitter)
Buyer’s Journey Alignment with Platforms Behavior
Community Building Techniques
Content over Social Media & Hashtag Implementation
Audience Insight Analysis
Social Media Marketing Automation
Implement A/B Testing for Social Media

Module-4: Search Engine Optimization

Core Concepts of SEO
What are search engines?
What is SERP?
What is Search Engines Algorithms?
Major functions of a search engine
What is keywords?
SEO Ranking Factors
Top tools for SEO
Requirements of ON-Page & OFF-Page Optimization
Black Hat SEO vs White Hat SEO
Understanding Google Search Console
Understanding Google analytics
KPIs of Technical SEO

Module-6: Video Marketing

Core Concepts of YouTube Marketing
Channel Management & Content Planning
Video Best Practices
Upload your First Video
YouTube Video SEO
YouTube Analytics and Reporting

Module-7: Email Marketing

Core Concepts of Email Marketing
Key Concepts of Email Marketing
Mail chimp Signatures - Removing & Editing
Delivery Factors and Placement Challenges
Creating & Designing a Template
Challenges faced in sending bulk emails
Types of email marketing- Opt-in & bulk emailing
Key Campaign Measurement
Email Marketing Automation
Improving ROI with A/B testing

Module-8: Mobile Marketing

Core Concepts of Mobile Marketing
Opportunities with Mobile Marketing
Benefits of SMS
SMS Campaign, Types of Campaign & SMS Gateway
Benefits of Mobile Content Leveraging
Campaign Creation A/B Testing

Module-9: Content Marketing

Core Concepts of content marketing
Objective of content marketing
Content marketing 7 step strategy building process
Optimizing content for search engines
Developing Goals, Customer Personas, Topics

Module-10: Affiliate Marketing

Core Concepts of affiliate marketing
3 A’s of affiliate marketing
How to be a super affiliate?
Different ways to do affiliate marketing
Getting your started as an affiliate

Module-11: Appstore Optimization

What is app store optimization?
Why App Store Optimization is Important
App Stores- Google Play, iTunes App Store
How Google Play ranking works
What ASO tools need to use in 2021

Module-12: Career Opportunities

Core Concepts of SEO
What are search engines?
What is SERP?
What is Search Engines Algorithms?
Major functions of a search engine
What is keywords?
SEO Ranking Factors
Top tools for SEO
Requirements of ON-Page & OFF-Page Optimization
Black Hat SEO vs White Hat SEO
Understanding Google Search Console
Understanding Google analytics
KPIs of Technical SEO

Freelancing